Closed beta — 100 founders only
Branding made fast, easy and delicious

The next great brand could come from anyone.

Your brand has been in your head since the moment you decided to start this thing. We just help you find it. Fast, affordably and for free — backed by nearly 50 years of real branding expertise.

Free. No credit card. No agency jargon.
You're in. We'll be in touch shortly with your access. 🍜
23 of 100 spots claimed
Nearly 50 years combined experience
Ogilvy & Leo Burnett alumni
Cannes Lions winners
The problem

137,000 startups launch every day. Most of them skip the one thing that gives them a real chance.

Not because they don't care. Because the traditional solution — hire an agency, spend $50,000, wait six months — is completely incompatible with the reality of building a startup.

137K
new startups launch every single day
90%
will fail within three years
$50K
average agency branding cost

Branding isn't complicated. It's been made complicated by agencies who benefit from the mystery. The brand you need has been in your head all along. You just need someone to help you find it.

How it works

One conversation. One page. Your brand.

BrandRamen guides you through a conversation — not a form, not a quiz — that excavates the brand that was always in your head and gets it on the page.

1
Takes 2 minutes
Sign up for the beta
Free. No credit card. No commitment. 100 spots. When they're gone they're gone.
2
Takes 45–60 minutes
Have the conversation
BrandRamen asks the questions nobody else has thought to ask. You answer honestly. One question at a time. No jargon. No brand strategy workshops. Just a real conversation about why you started this and who you're building it for.
3
The moment
Look at your Brand on a Page
Your brand. On a page. Purpose, mission, values, personality, positioning and voice — specific to you, written in your language, ready to guide every decision you make from here. Most founders describe this moment as relief. Then courage. Then a quiet kind of pride.
4
Keep it forever
Download it. Use it. Build with it.
Your Brand on a Page is yours. Download it as a PDF. Share it with your team. Brief your designers from it. Post from it. Pitch from it. It's the north star your business has been missing.
What you walk away with

Your Brand on a Page.

Not a generic template filled with your company name. A specific, true, human document that could only belong to your brand.

Example output
BrandRamen — Brand on a Page
Brand Purpose
BrandRamen exists because too many good businesses fail for the wrong reason. Not because their idea wasn't good enough. Not because their founder didn't work hard enough. But because nobody gave them the branding help they needed at the moment they needed it most — at a price they could afford and a speed that matched the reality of building a startup.

We watched startup after startup disappear — especially in F&B — and felt two things simultaneously. Frustration, because we could see exactly what was happening. And sadness for the real human beings who had invested their time, their money, their heart and their courage into building something.

We exist to fix that. To make sure the next great brand — wherever it comes from, whoever is building it, whatever their budget — has the foundation it needs to survive and thrive.
Brand Mission
We are democratizing access to elite brand building by giving every founder, side hustler and startup the guidance that was previously only available to companies with big agency budgets and months to spare.

We guide founders to excavate the brand that was always in their head and get it on the page. Fast. Affordably. Authentically.
Brand Vision
A world where a startup founder in Singapore, Lagos, Jakarta or anywhere else has access to the same quality of brand thinking as a Fortune 500 company. Where great branding is not a privilege reserved for the few but a foundation available to everyone with the courage to build something.

A world where fewer good businesses fail for the wrong reason.
Brand Values
Truth over polish
A brand built on truth is unbeatable. A brand built on what sounds good is a house of cards.
Simplicity over mystique
Branding isn't complicated. We refuse to pretend it is. Simple, clear, real. Always.
Speed without shortcuts
Fast because it's focused — not because it skips the things that matter.
Expertise without ego
Our job is to put our expertise in service of your vision. Not the other way around.
Humanity over hustle
Behind every startup is a real person who has invested their time, money, heart and courage into building something. Every interaction with BrandRamen should feel like talking to someone who genuinely wants you to succeed.
Brand Personality
The friend who happens to be one of the best brand minds in the world but would never make you feel that way. Warm but direct. Confident but never arrogant. Funny but never at your expense.

They tell you the truth about your brand even when it's uncomfortable — but they do it like a friend, not a consultant. The antidote to the $50K agency in the glass office. And they know it.
Brand Positioning
BrandRamen is for founders, side hustlers and startups who know their business deserves a great brand but can't access — or don't need — a traditional branding agency.

Unlike agencies we don't mystify the process. Unlike DIY tools we don't leave you alone with a template. We sit with you, ask the right questions, hold up the mirror, and don't stop until you feel relief, courage and pride.

Branding isn't as hard as they told you. But you can't do it alone. That's why we exist.
Brand Voice
No bullshit. Warm. Direct. Expert without being exclusive. Words it loves: real, true, excavate, specific, soul, earned, human. Words it never uses: authentic, synergy, leverage, journey, storytelling, disruptive, scalable.
Brand Tagline
The next great brand could come from anyone. Not invented for us. Found. Excavated from the reason we started, the people we're building for, and the thing we refuse to compromise on.
Who built this

Nearly 50 years of branding expertise. Finally accessible to everyone.

We've run branding workshops for banks, telcos, gaming companies and global brands. We got tired of watching great startups fail because they couldn't afford the process. So we rebuilt it.

SK
Stephen Kyriakou
Co-Founder
Advertising veteran with over 20 years in the industry. Writer, storyteller and brand strategist whose work has shaped some of the world's most recognised brands.
Ogilvy Leo Burnett Cannes Lions One Show
MS
Mathew Searcy
Co-Founder
Seasoned design leader and brand strategist with a global track record across Asia, North America and Europe. Art direction, digital and brand activation across every major category.
Art Direction Digital Asia Pacific Brand Strategy
The full product

The beta is just the beginning.

Beta founders get access to The Broth — the free foundational workshop — first. Here's where BrandRamen goes from here.

Available in beta
The Broth
Excavation
The free foundational workshop. Your Brand on a Page. The thing everything else is built on.
  • AI-guided brand workshop
  • Brand on a Page output
  • PDF download
  • Free forever
Coming soon
The Noodles
Activation
Where your Brand on a Page becomes a working operating system for everything your startup does.
  • Advertising asset generator
  • Visual identity guide
  • Canva integration
  • Copywriting engine
Future roadmap
The Toppings
Intelligence
Startup brand intelligence powered by real data. Plus direct access to Stephen and Mathew.
  • Competitive positioning data
  • Market opportunity mapping
  • Expert brand reviews
  • Founder community
Questions

The honest answers.

What does it cost?
The Broth — the full brand workshop and Brand on a Page — is free. Forever. Not a trial. Not a teaser. A genuine gift to every startup founder who deserves better than skipping this step.
How long does the workshop take?
Most founders complete the full workshop in 45 to 60 minutes. Some go faster. Some need more time. There's no right pace — the workshop moves at yours.
What do I need to bring?
Just your business idea and honesty. The workshop only works if you answer what's actually true, not what sounds impressive. We're not judging. We're just listening.
Is this just another AI chatbot that will give me generic outputs?
No. And this is the most important question you could ask. Generic AI gives you a brand document. BrandRamen gives you your brand. The difference is everything. Every question is designed to go underneath the surface answer. We never stop at "I saw a market opportunity." We keep going until we find what's actually true. Your Brand on a Page will sound like you — not like every other startup in your category.
What happens to my data?
Your brand information is yours. We don't sell it. We don't share it. In future — with your explicit consent — anonymised and aggregated data may inform the startup brand intelligence features in The Toppings layer. You'll always know and you'll always be able to opt out.
Why only 100 beta founders?
Because we want to be in the room with the first 100 founders — figuratively speaking. We're reading every Brand on a Page. We want to make sure the product is actually working before we open it to the world. When it's right we'll open it up. Beta founders get early access to everything that follows.
100 spots. First come first served.

Your brand is already in there. Let's find it.

Join 100 founders who are about to look at their brand on a page and feel relief, courage and pride.

You're in. We'll be in touch shortly with your access. 🍜
Free. No credit card. No agency jargon. No bullshit.
The next great brand could come from anyone.